CARPENTER TECHNOLOGY TYPOGRAPHY
Our typography reflects the look and feel of our innovative products — precise, modern, and expertly engineered.
We’ve set standards for print, web, and alternate typography for easy reference. See the Templates section for examples of how to use
type in various contexts.
Print typography
Use the DIN Next LT Pro font family for all print applications. Apply type as outlined (e.g., set H2 call-out titles in Medium Condensed typeface, 26 pt font size,
28 pt leading, and in all caps).
For body copy, use DIN Next LT Pro Light on white backgrounds and DIN Next LT Pro Regular if reversing out of a color. Do not use DIN Next LT Pro Ultra Light. Only use tightened kerning on large headlines.
Set body copy at 0 to +10 tracking.
TITLE
Medium Condensed, 115/100 pts, All-Caps, CT Black 10%
MAIN TITLE
MEDIUM CONDENSED,
45/45 PTS, ALL-CAPS
Title
ULTRA LIGHT,
35/37 PTS
CALL-OUT TITLE
MEDIUM CONDENSED,
26/28 PTS, ALL-CAPS
HIGHLIGHTS TITLE
MEDIUM CONDENSED,
18/20 PTS, ALL-CAPS
Paragraph Title
EXTRA LIGHT
20/22 PTS
Call-Out Text
LIGHT
16/20 PTS
H1
MAIN TITLE
Condensed Regular,
45/45 pts, All-Caps
DESCRIPTOR
REGULAR, +100
12/14 PTS, ALL-CAPS
Main Body Copy
LIGHT
10/14 PTS
Table Copy
LIGHT/BOLD, 8/10 PTS
Secondary Descriptor Copy
ITALIC, 8/10 PTS
Web typography
Use the DIN 2014 and DIN Condensed font families from Adobe Fonts for all web applications. Please note that online type standards are different than print
type standards (e.g., set H2 call-outs in Light typeface, 50 px font size,
and 60 px leading).
Do not use Ultra Light for online typography. Apply -.5 px letter spacing to Light and Regular. Only use tightened
letter spacing on large headlines.
MAIN
HEADLINE
CONDENSED 400, 55/60 PX,
ALL CAPS
Call-Out
LIGHT 200, 50/60 PX,
LETTER SPACING -.5 PX
H1
MAIN
HEADLINE
CONDENSED 400, 55/60 PX,
ALL CAPS
Paragraph 1
Regular 300, 25/40 px,
Letter spacing -.5 px
Paragraph 2
Regular 300, 20/32 px,
Letter spacing -.5 px
HIGHLIGHTS TITLE
Condensed 400, 20/32 px,
All-caps
Main Body Copy
Regular 300, 20/32 px,
Letter spacing -.5 px
Descriptor Body Copy
Regular 300, 16/19.2 px,
Letter spacing -.5 px
CALL-TO-ACTION
Regular 300, 20/30 px,
All-caps, Letter spacing -.5 px
Alternate typography
Use Calibri Light, Regular, and Bold for internal communications and shared documents when DIN Next LT Pro
is not available.