Consider fit
Make the logo fit the project. Minimum widths:
144 px for digital applications, 1.5 in. or 38 mm
for print applications.
CARPENTER TECHNOLOGY LOGOS
The Carpenter Technology logo is the face of our brand, and one of our most valuable assets. We’ve created lockups to make it easy for you to use our logos correctly — the preferred version of each is the full-color horizontal symbol and wordmark. See the Templates section for examples of how to apply logos in various contexts. Only these logos should be used in our marketing and communications materials.
Keep it light
Logos should appear on a white or lightly tinted field, or on neutral areas of photography. When placing a logo on a non-white field, be sure to select a transparent background for the logo file.
Leave them alone
Do not alter logos. Always use the master artwork.
Never use “Carpenter” alone.
Never distort or skew the logo.
Never change logo colors.
Never change logo type treatments.
Never modify any parts of the logo.
Never modify the relationship
between the symbol and name.
between the symbol and name.
Never add elements to the
logo.
logo.
Never use parts of the logo to create new logos.
Not sure how to use the logo?
SPECIAL USES
Tagline lockup logo
The Carpenter Technology tagline expresses our strategic vision and is a powerful statement of what we aspire to bring to our audiences. There is flexibility when using the tagline — it can appear on its own or locked with the Carpenter Technology logo as shown here — but it may only be used with the parent brand. When used as a lockup, the logo and tagline elements are of a fixed size and position relative to one another and should not be altered in any way.
When using the tagline in body copy of marketing materials, the statement Today’s Performance, Tomorrow’s Breakthroughs should be italicized, using the corporate fonts of the DIN Next family (as specified in the Type section of these guidelines). Questions? Contact the Brand Team.
Carpenter
Technology
Carpenter
Additive
Carpenter
Electrification
Carpenter
Titanium
Symbol only
The symbol may be used as a standalone graphic in rare cases like apps or merchandise. Please contact the
Brand Team for guidance.
Co-branding
Carpenter Technology logos may appear with partner logos. Contact us for templates.