LOGO

MAKING
OUR MARK

Our logo is a beacon for our organization. With the C of Carpenter Technology at its core, our symbol bursts outward in longer and thinner arcs — a literal embodiment of product emerging from a rolling mill and a figurative representation of our everexpanding capabilities.

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Carpenter_Technology
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PALETTE

COLORING
OUR WORLD

Our color palette is bold and dynamic, just like our technology and the global network of dedicated employees who make up Carpenter Technology. Used in the correct proportions, our colors create a professional look and feel designed to excite and engage our audiences.

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WHITE

CMYK
0, 0, 0, 0
HEX
FFFFFF

BLACK

CMYK
0, 0, 0, 100
HEX
101820

RED

CMYK
0, 94, 64, 0
HEX
E40046

CYAN

CMYK
69, 14, 0, 0
HEX
00BFFF
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Car icon

TRANSPORTATION

Medical

MEDICAL

Oil Rig Icon

ENERGY

Aerospace & Defense

AEROSPACE & DEFENSE

Industrial & consumer

INDUSTRIAL & CONSUMER

MARKETS

MISSION-CRITICAL
IMPACT

Carpenter Technology is a leader in each of the markets we serve. Our market icons identify these industries at a quick glance. Clean line graphics speak to our advanced materials, high-tech solutions, and vital supply chain expertise.

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OUR BRAND IN ACTION

The Carpenter Technology brand represents who we are and where we’re going. It reflects our legacy of transforming the toughest customer challenges into results-focused, holistic, and scalable solutions. It underscores our promise of unquestionable quality, expert collaboration, and trailblazing growth. It belongs to all of us.

Powder Heads
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Pixl Mars Rover
Strong brand presence Clearly defined market Bold imagery Benefits-forward messaging
Strong brand presence
Clearly defined market
Powering the future without lables
Benefits-forward messaging
Bold imagery
Additive Manufacturing
Atomization
Attention-grabbing headlines Compelling calls to action Attention-grabbing headlines Compelling calls to action
Crystal clear illustrations
Crystal Clear Illustration
Solutions in context show the big picture Up close and technical Up close and technical Solutions in context show the big picture the big picture
Processes explained
Processes explained
Processes explained

INNOVATION
BY DESIGN

With 130+ years of business under our belt, Carpenter Technology has gone through both evolutionary and revolutionary change.
Today, we are a global leader in high-performance specialty alloy solutions with an eye on the future — always pushing what’s possible to build on the edge of innovation.

OUR MISSION

Our driving force is to leverage our core technical strength in engineered materials and process capabilities to solve our customers’ current and anticipated challenges. We target differentiated and value-added solutions to complex applications to solidify our position as the preferred innovation partner providing our customers with a competitive advantage.

Our Vision

To be the preferred solutions provider in specialty materials with a reputation for zero injuries, unquestionable quality, intimate customer connections, innovative growth, creative technology, and engaged talent. We embrace our role in the manufacture of mission critical never-fail products and behave in a passionate manner that will inspire our communities, customers, and investors. We will compete tirelessly to become and remain an irreplaceable partner in the supply chains where we participate.

CORE VALUES

1

ZERO INJURY
WORKPLACE

We believe that all injuries are preventable and that the safety of our employees is our highest priority.

2

TRANSPARENCY

We speak openly and honestly and are proactive in communicating up, down and across the organization.

3

ABOVE THE LINE ACCOUNTABILITY

We require personal responsibility to “See it, Own it, Solve it, Do it” to achieve desired results.

4

PERFORMANCE

We excel at what we do, and we are intolerant of not meeting or beating expectations, goals and promises.

5

PROFESSIONAL CONFRONTATION

We speak up and we speak out, but once we make well-informed decisions, supported by reliable data, we move on.

6

COLLABORATION

We are invested in our teammates’ success and cross-functional initiatives to make the organization better.

7

DIGNITY AND RESPECT

We value each person as an individual, respect their aspirations and act honorably in our interactions.

8

INTEGRITY AND
ETHICS

We act responsibly and maintain high ethical standards in the way we interact with each other, customers, suppliers and communities.